Blondies was an emerging alcoholic beverage brand launched with some serious star power behind it, including Jenny McCarthy and exposure through Donnie Wahlberg and the television series Wahlburgers.
The brand was entering a crowded category with plenty of personality, visibility and opportunity to make some noise. For a young Cyberdogz, it was also an opportunity to step into a completely new industry, stretch creatively and show what we could bring to a brand playing on a much bigger stage.
We were invited into the project with very few boundaries—and honestly, not many answers. We didn’t know exactly what had already been developed, where the brand was headed or which ideas would ultimately make it into market.
So we did what Cyberdogz does best: we got creative.
We developed a range of concepts around packaging, promotional pieces, swag and other ways Blondies could extend its personality beyond the product itself. The work was well received and, more importantly, gave an early Cyberdogz the opportunity to step outside our comfort zone and prove that our ideas could belong in rooms like this.
Not every win ends with a trophy. Sometimes the win is realizing you’re ready for the next room.
