DogDayz Apparel is a Cyberdogz-born lifestyle brand inspired by small-town America, retro design, great T-shirts and the businesses, places and people that give communities their character.
Created by Mike Brevik as both a creative playground and a vehicle for doing some good, DogDayz gives the Cyberdogz team room to experiment with logos, mascots, apparel and brand ideas without boundaries. The bigger vision is to grow that creativity into something that can give back to the small towns that inspired it.
Part apparel brand. Part creative laboratory. Part love letter to small-town America.
DogDayz Apparel started with a simple idea: build a brand that celebrated the small towns, businesses and culture Mike grew up around, without becoming another predictable hometown apparel company.
So we treated ourselves like a client and built it from the ground up.
Cyberdogz developed the identity, apparel, ecommerce experience, photography, content and marketing, using DogDayz as a place to experiment, take chances and put our own ideas to the test. Along the way, it became more than another brand in our portfolio. It became a creative laboratory for our team and a vehicle for a bigger mission: to give back to (and celebrate) the small towns that inspired it.
Sometimes the best way to prove what you can do for someone else’s brand is to build one of your own.
